Photos: ©Ellery Studio
A communication mix consisting of online marketing, information campaign and event design to promote the products and their proper use for maximum protection.
Deutsche Filament Masken AG
Event conception and implementation
The corona pandemic was seen as an opportunity to further develop the product range. With a strong team of engineers, developers, logisticians and distributors, FilamentFactory and other strong partners under the new brand Deutsche Filament Masken AG (DFM) developed a sustainable and innovative solution for high-quality mouth and nose protection in a very short time. In addition to the goal of demand-oriented production, the focus is on reusability and resource conservation. These quality standards are to be emphasized in communication and the difference to conventional masks is to be made clear. For maximum protection in the private and professional sectors, education and the right instructions are needed to ensure the highest level of safety.
In a 4-week sprint, Ellery Studio worked with DFM to develop a brand concept and communication formats for a quick market launch, as well as a company presentation including a production tour for politicians and media.
Communication strategy to reach politics and media
Development of corporate identity / copywriting
Planning and implementing communication formats (infographics, texts, website, corporate design, etc.)
Planning and executing the kick-off event with Hessian Prime Minister Volker Bouffier
The visibility of the company DFM and its products is brought to life through digital and analogue communication formats. While the logo is clear and captivating, the corporate identity of the brand comes to life through bright colors and graphics. The copywriting and design represent the mouth-nose protection as a symbolism of the shield. The CI design derives from the colour combinations of the yarn coil, which play an important role in the FilamentFactory.
In its celebratory opening event, the trendsetting company was presented to the Hessian Prime Minister as well as to other politicians and media representatives. Information on the product, the supply chain and concepts for site development were provided through the infographic exhibition installed at the production site, designed specifically for this purpose.