A hands-on workshop with Bayer IT Management integrated with a showroom on future-oriented technologies in the health care sector.
Client
Bayer AG
Year
2017
Cooperation
studio milz
Services
Trend and future research / Concept and implementation of workshop and showroom / Event design / Creation of kit (design kit) / Event moderation + Coaching
CHALLENGE
Die Bayer IT Leadership Konferenz ist eine international hochkarätige Veranstaltung. Sie lädt ein zum strategischen Austausch unter Führungskräften. 2017 sollte die Konferenz Teilnehmende durch ein inspirierendes Format für Zukunftsthemen begeistern. Im Fokus stand die Auseinandersetzung mit Chancen und Herausforderungen der digitalen Gesundheitsversorgung.
PROCESS
In preparation for the conference, Ellery Studio researched future-relevant topics and technology trends in healthcare. In addition to the conception and implementation of the event format for the IT managers, a kit (design kit) was created – which also works outside of the event, for example at home. Ellery Studio also prepared the event branding with a guidance system at the event location, along with a short presentation, moderation and coaching during the event.
STEPS
1
Trend and future research on technologies in health care
2
Development of an inspiring showroom and a workshop concept with kit (design kit) for the different trends identified
3
Development of an attractive design (event branding including guidance system)
4
Implementation of the workshop
5
Documentation of the event
RESULTS
The “MakerSpirit” workshop was particularly characterized by its hands-on content. The four topic areas ‘Smart Tattoo’ (health data collection through tattoos), ‘Tele-Robotics’ (human-machine interaction at a distance), ‘New Senses’ (locomotion without eyes) and ‘You Drive Me Crazy’ (autonomous driving) were first contextualized through input from the respective workshop leads. The 150 participants were supported in individual and group work by a total of 15 coaches in exploring and assembling the construction kits. From soldering to the introduction to Arduino, a wide variety of experiences were created. The workshop was accompanied by a showroom with ten stations that presented various best practices and innovations.
